An Exploration into Onomatopoetic Visual Subliminal Tantara

Onomatopoeia: the naming of a thing or action by imitation of natural sounds (as “buzz” or “hiss”) 2. : the use of words whose sound suggests the sense (as for poetic effect) –

Onomatopoeia Definition & Meaning – Merriam-Webster

Onomatopoeia is the term given to words that arguably sound like what they are. These are words like “boom,” “whistle,” or “clang,” which evoke in one’s mind a conflicted mental image of something heard rather than seen or read. The creative leap would then be to translate this into terms of visuals, with a view to subliminal messages. Subliminal messages are subtle cues to influence our thoughts and emotions without us realizing their presence. Now, what shall we get on the linking of the two? The exciting concept of the onomatopoetic visual subliminal tantara.

Desert Trumpets – Eriogonum inflatum

The term “tantara” is, per se, an onomatopoeia for the strident call of a trumpet or horn, hence very much linking with announcements of great aplomb or fanfares. Now, when one considers this in a visual context, that would mean the construction of images or visual elements this dramatic sound conveys. A visual tantara would then be something which speaks to the senses, like a vision, to convey the impact and excitement of a trumpet blast. Add in that subliminal element now, and what you have are cues that suggestively influence emotions and perception—much like that faint but impactful trumpet sound buried in the background.

tantara : the blare of a trumpet or horn. Examples: A tantara announced the arrival of the Queen, and everyone snapped to attention. “…

Tantara Definition & Meaning – Merriam-Webster

Imagine watching a really cool action film. In some scenes, it’s one of those chase sequences. Suddenly, there’s flickering light and dynamic motion that heightens the action. You might not even be consciously aware of subtle shapes or patterns there resembling a trumpet’s flare in a burst. Such onomatopoetic visual elements work subliminally, heightening your feeling of urgency and excitement without you even noticing it. This is the power of the onomatopoetic visual subliminal tantara in action.

The reason these visual cues work so well is that they appeal to our subconscious. Our brains are designed to have certain visual cues have specific effects on us. Bright, flashing lights may signal urgency, while soft, flowing patterns might lull us into calmness. In creating understated tantara-like elements, artists can sway our emotions and reactions in subtle ways.

Take an advertisement for some new high-energy drink. The ad contains a variety of scenes with whizzing athletes who are doing amazing things. Whizzing through the screen in those scenes are very fast, near-subliminal, visuals suggesting the explosive feel of a trumpet blow – starbursts, very rapid tiffs, sudden color changes. Very subtly, those visual tantaras make the product exciting and dynamic. These subtleties of the ad you may not consciously acknowledge, but they interact and enhance the overall effect of the ad, making it much easier to remember and attach a positive feeling to the product.

(Also subliminal composition and processing – composing with saturation, etc.)

However, the application of the trigger-response technique is not restricted to entertainment and advertisement. It even extends to these very subtle visual cues in user interface design, which drive user behavior. For example, through a definitive streak of light or a slight animation, a video game may greet attaining a certain goal. Visual tantaras designates accomplishment, exciting users for further engagement.

Even in everyday situations, onomatopoetic visual subliminal tantaras play a role. Take the design of emergency exit signs, for instance: boldness, brightness of colors, and arrow shapes can be said to have subtle denotations with respect to urgency and direction that would help one get out to safety without raising an alarm. All of these design choices work at the subconscious level to make sure that you see your way through in times of an emergency.

This brings us finally to the bottom line: the onomatopoetic visual subliminal Tantara is a fascinating fusion of visual design and psychology. The visual representation borrows from the power of depiction, mimicking the effect on our feelings and processes that onomatopoetic sounds can have. Visual cues reverberate in movies and video gaming, advertising, and regular design—in the end molding awareness and experience. It is in these subtle ways that our visual environment influences us that we can appreciate the real art and science behind effective communication.

Owens Valley*

Owens Valley happens to be one of the most singular and interesting places in the United States. It is located in the western part of the continent – between the Sierra Nevada and the Inyo Mountains. This valley forms part of the geomorphic province of Basin and Range, characterized by mountains and valleys as unique features resulting from the process of Earth crust movement.

Geomorphology: The Shape of the Land

The Owens Valley lies within crust of the Basin and Range province, which is famous for its “horst and graben” structure. Consider the crust of the earth to be rifting apart: the surface breaks, and some blocks go down while others rise up. This process forms a pattern of highs and lows. Owens Valley is one of these low areas, known as a “graben,” while surrounding mountains are the high areas known as “horsts.” The elevation of the valley varies from about 3000 to 6000 feet and includes flat and gently sloping areas.

Erosion, the wearing away of rocks and soil by water and wind, and deposition combine in the process whereby these materials are laid down in new places. Through such continuous action, an alluvial fan—the fan-shaped deposit of soil and rocks at the base of the mountains—and a basin fill, or a layering of sediments on the floor of the valley, form over time.

Soil and Vegetation: Life on the Land

Soils in Owens Valley vary considerably. On the alluvial fans, Torrifluvents and Torriorthents soils are well drained and support a wide variety of plant life. Elsewhere in the basin-fill areas, the soils may be poorly drained and these areas may support different kinds of plants. There is even dune sand in places!

The vegetation of Owens Valley differs according to soil and location. You might find plants such as saltbush and greasewood that are tolerated on salty soils in the areas of basin fill. On the alluvial fans, there were plants like shadscale and hop-sage that could stand the drier conditions. Higher up on the fans, there is black bush with sagebrush. South of Owens Lake, creosote bush is the predominant plant.

Climate: Hot and Dry

Long-term temperatures and rainfall—Owens Valley has a hot and dry climate. Average annual precipitation, or the amount of rain that falls in an average year, is only about 4 to 8 inches. Most of this rain falls during the winter months. The mean annual temperature varies from 55° to 65° F. Because it is so dry, plants and animals must be tough in order to survive with little water.

Water: The Lifeline

Water plays a major role in the Owens Valley way of life. Along the middle of this long valley runs the Owens River, which furnishes water to many plants, animals, and people. Centuries ago, Owens Lake used to overflow periodically and send water to the neighboring valleys. Nowadays, so much of the Owens River water is exported to Los Angeles that Owens Lake is virtually dry.


Owens Valley is a place both fascinating in geology and ecology. Distinct landform, variety of soils, and flora hardiness testify to the ability of life to adapt to the rigors of heat and dryness. Understanding Owens Valley would help us recognize the sensitive links between land, water, plants, and animals that give this part of the world its special identity.


California to Salt Lake City

Promoter of Settlement
Precursor of Railroads by
Historian, The Stale Historical and Natural History Society of Colorado

The first United States mail between California and Salt Lake City was established in 1851. This route was advertised January 27, 1851, and the thirty-seven bids received ranged from $20,000 for “horseback or two horse coach service,” to $200,000 per year for service with ” 135 pack animals with 45 men, divided into three parties.” One bid was for a four-horse coach with a guard of six men, at $135,000 per year. The lowest bid was accepted and a contract was made in April with Absalom Woodward and George Chorpenning for a monthly service at $14,000 per year; the trip each way was to be made in thirty days. No points were designated at which the route should touch, but it was to go “by the then traveled trail, considered about 910 miles long.”

Chorpenning and his men left Sacramento May 1, 1851, with the first mail. They had great difficulty in reaching Carson valley, having had to beat down the snow with wooden mauls to open a trail for their animals over the Sierras. For sixteen days and nights they struggled through and camped upon deep snow. Upon reaching Carson valley, Chorpenning staked off in the usual western manner, a quarter section of land and arranged to establish a mail station. The town of Genoa, Nevada, grew-up on this site. Chorpenning and several men continued eastward and reached Salt Lake City June 5th, having been delayed somewhat by snow in the Goose Creek mountains.

Throughout the summer, difficulties were experienced with the Indians; and Woodward, who left Sacramento with the November mail, was killed by them just west of Malad River in northern Utah. The December and January mails from Sacramento were forced to return on account of deep snow, but the February (1852) mail was pushed through by way of the Feather River Pass and reached Salt Lake City in sixty days. The carriers endured frightful sufferings; owing to the fact that their horses were frozen to death in the Goose Creek mountains, they had to go the last two hundred miles to Salt Lake City on foot. Permission was obtained from the special agent in San Francisco to send the March mail down the coast to San Pedro and thence by the Cajon Pass and the Mormon trail to Salt Lake City. During the summer of 1852 the service continued to be performed across northern Nevada by way of the Humboldt River; but as winter approached, arrangements were made with the mail agent at San Francisco to carry the Utah mail via Los Angeles during the winter months. The Carson valley post office was supplied monthly by a carrier on snow-shoes. Fred Bishop and Dritt were the first carriers and they were succeeded by George Pierce and John A. Thompson. The latter, “Snowshoe Thompson,” a Norwegian by birth, made himself famous in this section by his feats on snow-shoes during succeeding winters. The shoes used were ten feet long and of the Canadian pattern. He often took one hundred pounds upon the journey between Placerville and Carson, and made the trip in three days to Placerville and the return journey in two days.

With the interruption by bad weather of the mail service east of Salt Lake City, the mail was sent westward to San Pedro, where it was transmitted by steamer to the Atlantic seaboard. This increased the weight of Chorpenning mail from about one hundred pounds to about five hundred pounds. For this additional service Chorpenning made claim and in 1857 received payment on a pro rata basis.

The causes of the irregularity and interruption of the mail service to Utah had not been explained to the Postmaster-general by the Special Agent at San Francisco and so, upon the grounds of the derangement of the service, the Postmaster-general annulled the contract with Chorpenning, and made one with W. L. Blanchard of California. The new contractor was to receive $50,000 per year, and was to maintain a fortified post at Carson valley. Upon learning of this new arrangement in January, 1853, Chorpenning set out for Washington and, after setting forth his case before the new Postmaster-general, was reinstated. A verbal agreement was made that the compensation should be increased to $30,000 per year and permission was given to carry the mails via San Pedro during the winter months.

During the first three years (1851-4) the Utah-California mail was carried except in winter, by the old emigrant route. This route lay from Sacramento
through Folsom, Placerville, along the old road through Strawberry and Hope valleys to Carson valley. From this point it led to the Humboldt, which stream
was followed nearly to its source. Leaving the Humboldt the route led northeastward into southern Idaho in the vicinity of the Goose Creek mountains, and thence southeasterly around the north side of Great Salt Lake to Salt Lake City.

In the lettings of 1854, the Utah-California mail route was changed to run from Salt Lake City over the Mormon trail to San Diego. Chorpenning was again the successful bidder. The mail was to be carried monthly each way, through in twenty-eight days, for a compensation of $12,500 per year. Chorpenning thought it worthwhile to enter a low bid to ensure getting the contract since he expected that the service would probably be increased to a weekly schedule, the time per trip reduced, and the compensation increased.

The service began July 1, 1854, and was to continue for four years. The mail was carried on horseback or on pack mules. During that first summer, Indian difficulties arose and continued at intervals for months. The emigration fell off and expenses on the route increased. Similar difficulties had been encountered by the contractors east of the Rocky Mountains, who appealed to Congress and received increased remuneration by the act of March 3, 1855. Encouraged by their success with Congress, and inasmuch as his difficulties continued, Chorpenning went to Washington and presented his claims in June, 1856. Congress responded with an act for his relief March 3, 1857. It provided that the compensation be increased to $30,000 per year from July 1, 1853, to the termination of the contract in 1858; that the full contract pay be allowed during the suspension of the contract in the spring of 1853; and that the Postmaster-general make an additional allowance on a pro rata basis for the extra service performed prior to 1853. A total of $109,072.95 was allowed and paid under the provisions of this act.

During the four years of the duration of the contract (until July i, 1858), the mail was carried with fair regularity, and often in less than schedule time. The service was usually performed on horseback, but a wagon was used occasionally. The mail of December, 1857, was taken from Salt Lake City to Los Angeles by wagon in twenty-six days, while on horseback the trip often did not consume more than twenty days.

Wells Fargo and Company, Adams and Company, and other express companies maintained express service on the line during this period (1854-8). There was also much freighting and some emigrant travel over the road. The Mormon “State of Deseret” had included the whole of this route with its terminus upon the Pacific Coast. A colony was planted by these pioneers at San Bernardino in 1851 and considerable trade and intercourse was carried-on over this road.

The route was in general that of the present “Arrowhead Trail” automobile road. From Los Angeles the route led to San Bernardino, through Cajon Pass to the Mohave River, which was followed for fifty miles. From the Mohave River the route lay to the north to Bitter Springs, then turned eastward by Kingston Springs to Las Vegas, Nevada. From this famous resting station a dry stretch of sixty miles was crossed leading to the Muddy Creek. After crossing another “bench” the Virgin River was reached, and this stream was followed to Beaver Dams, Arizona. Leaving the Virgin River the road crossed the “slope” and over a little mountain range to the Santa Clara Creek, which stream was followed to the vicinity of the famous Mountain Meadows. From Mountain Meadows the route led to Cedar City and thence almost due north through the Mormon settlements of Parowan, Beaver, Fillmore, Nephi, Payson, Provo, and Lehi to Salt Lake City.”

Before the termination of the contract on this route the policy of extensive increases in the western mail lines was inaugurated, and partisans of the “Central Route” via Salt Lake City and across northern Nevada were demanding service upon that more direct route to San Francisco. Accordingly, in 1858 this Los Angeles to-Salt Lake City route was discontinued and the original route of 1851 was re-established and put upon an improved basis.

Why is there Snow?

Snow is one of nature’s most captivating occurrences, turning landscapes into winter wonderlands. Have you ever wondered why snowfall occurs? Let’s discover the icy world of snow and understand how it forms.

It must be Cold

In order for snow to form, the temperature needs to be cold, particularly below freezing (32°F or 0°C). When the atmosphere freezes, moisture can change into ice without going through the liquid stage. The process of making snow starts with this important initial stage. Cold temperatures act like a natural freezer, providing the right environment for water to transform into ice crystals.

Humidity in the Atmosphere

Despite being invisible, water vapor is constantly present in the air. The moisture originates from lakes, oceans, rivers, and even plants. As moist air rises into the atmosphere, it loses heat and becomes cooler. The reduced ability of colder air to hold water vapor causes the vapor to condense into tiny droplets, eventually forming clouds.

Cloud formation

Clouds are primarily made up of tiny water droplets or ice particles. When the air temperature cools enough within these clouds, the water droplets freeze and change into ice crystals, forming the basis of snowflakes. Ice crystals in clouds collide, stick together, and grow in size, forming intricate snowflake patterns.

When Snowflakes Fall

When the snowflakes become thick, they start falling from the clouds. While descending, they pass through different layers of the atmosphere. If the temperature by the surface is freezing, the snowflakes stay whole and fall as snow. If the temperature is warmer near the surface, snowflakes may melt and change into rain or sleet before reaching the ground.


Different forms of snow can occur based on the temperature and moisture content in the atmosphere. During extreme cold, snow becomes light and airy, ideal for creating snow angels and skiing. When the temperature gets closer to freezing, the snow becomes more moist and dense, perfect for making snowmen and having snowball fights.


Snow is an intriguing outcome of low temperatures, moisture, and cloud movements. It starts with chilled air turning water vapor into ice crystals. The snowflakes are made of crystals, creating a white blanket when they fall to the ground. Snow creates happiness and thrill, transforming the world into a winter wonderland of leisure pursuits. The next time you witness snowflakes descending, remember nature’s process of mixing cold and moisture to form a magical winter scene!